5. Media Cost – Out of Home Main Buying Conditions 2014 Commercial policies – by contractors (Clear Channel, JCDecaux, Think Media Outdoor, Belgian Posters, Boomerang Media,…) – combination tariffs available – from very local to national coverage – prescriptible & OTC medicines ad forbidden (except nutritive complements) – brand competition possible on big format – sectorial exclusivity on urban furniture except for JC Decaux : No more exclusivity for weeks 1-3, week 19 (mother day), week 23 (father day) weeks 27-34 and weeks 49-52 – sectorial exclusivity on urban furniture except for Adshel : No more exclusivity for weeks 1-4, week 19 (mother day), week 23 (father day) and weeks 48-52 Main buying conditions – additional charge for an extra posting (from € 80 net for a standard roadside 20 m² board to € 325 net for a trivision) – communal taxes according to the city and to the kind of product 75 Pagina 72
Pagina 74Voor flyers, online mailings en uitgaves zie het Online Touch CMS systeem. Met de mogelijkheid voor een e-commerce shop in uw presentaties.
Media Pocket Guide 2014 Lees publicatie 10038Home