2. Main Impact Studies – Media Surveys Connectometer - Client: Correlio - Multimedia (dailies – magazines – online) Impact Barometer - Analysed items : Ad recognition, Ad attribution, Qualitative perception of tested advertisements, wordof mouth, brand metrics - Since 2009 - N= min 125 subscribers of Correlio-panel (FR + NL) - - - Frequency: weekly Fieldwork carried out by Ipsos Belgium Interviewed via CAWI-methodology (internet) Adscore - Client: Scripta (joint venture of Corelio, Concentra & IPM) - Dailies Impact Barometer - Analysed items : brand awareness, ad recognition, ad attribution, qualitative perception of tested advertisements - Since 2007 - N = 300 readers of Scripta-papers (NL + FR) - - - Frequency : Twice a month Fieldwork carried out by Insites Consulting Interviewed via CAWI-methodology (internet) 187 Pagina 184
Pagina 186Interactieve digi jaarverslag, deze clubblad of gids is levensecht online geplaatst met Online Touch en bied het digitaal bladerbaar op uw website plaatsen van internet gebruiksaanwijzingen.
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