1. Market Overview – Free Sheets Main Characteristics Free Sheets Particular features – High coverage – Main groups in control: Rossel (South), Roularta (North) & Corelio (National) Advantages – High regional selectivity – Low costs – Promotional force Evolution – Format standardization – Commercial offer based on volume discounts for standardized formats (volume = number of copies) – Improvement of the print/editorial quality – Success of the PULL strategy (De Zondag, 7 Dimanche, Steps, Zone 02, 03, 09, …) 55 Pagina 52
Pagina 54Interactieve emagazine, deze clubblad of folder is levensecht online geplaatst met Online Touch en bied het online zetten van digi jaarverslagen.
Media Pocket Guide 2014 Lees publicatie 10038Home